MBA IBD option HOTEL & TOURISM


DURATION               2 years

STARTS                       Spring

REQUIREMENTS             3 year degree (180 ECTS) for the first year

                                                   4 year degree (240 ECTS) for the second year

 

Organisation

 

Very dynamic sector, tourism and hotel industry is becoming more and more creative and competitive. Although every year, more than 80 million foreign visitors come in France, this sector must continue to innovate to preserve its attractiveness. To maintain this dynamism, hotel and tourism products reinvent themselves through changes in travel concepts, evolution of products and technological integration.

In two years, the MBA program in International Affairs Specialized in Tourism and Hospitality prepares you for the commercial development of tourism and hotel activities, from the design phase of the offer to its marketing to different audiences.
ILCI Business School allows its future graduates:

  • to support customers in their choices,
  • to master the different techniques of setting up for tourist’s services,
  • to analyze the needs of its new clients,
  • to favor new vectors of distribution or to promote and market them via the appropriate communication channels

The AIToH MBA offers the necessary skills to the international business world.

 

 

Key Features

  • Degree certified level I by the RNCP(5)
  • Deep insight into international management in hotel and tourism area
  • Develop skills in international business in tourism and hotel area
  • Highly qualified faculty
  • 100% taught in English
  • One year program in Paris

 

Jobs Openings

  • Product Manager in tourism industry
  • Tourism and hotel sales Manager
  • Brand business Manager
  • Luxury Project Manager
  • Luxury Business Developer
  • Public Relations Manager

 

Program

 

Communication skills

Cross cultural Negotiation in Europe

Customer Relationship Management

Economics and European market

International Business Law

International Sales Techniques

International Sourcing

Leadership & Organizational Behavior

Managerial Accounting & Control perspective

Marketing Management

Operations & Supply Chain Management

Project Management

Public speaking Communication

Social networks and digital marketing

Strategic Marketing

 

Hospitality management

Tourism marketing

Contemporary Issues in Tourism

 

INTERNSHIP (optional if work experience)

FRENCH (optional)