Prochaines rentrées

Octobre 2020

Débouchés

  • Chef de produit
  • Responsable communication
  • Directeur des ventes
  • Responsable marketing
  • Responsable export

PRé-requis

1ère année: Diplômé niveau Bac +3 en commerce ou management

2ème année: Diplômé niveau Bac +4 en économie ou gestion

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MBA LEA Business Development – Luxury & Tourism(English)

MML - managment et marketing du luxe

The MBA Languages Luxury and Tourism program offers high-level training in management techniques and marketing of luxury and tourism products and services. The objective is to allow students to acquire professional skills in line with the luxury industries and tourism specifics. You will be able to formulate and implement an overall strategy to bring added value through emotional experiences to satisfy customers.

PROGRAM ORGANIZATION

COURSES SAMPLE MBA 1 & 2
French language, Market and luxury industry big brands, Innovation and tourisme management, Customer behavior, Tourism market and geography, Social media strategy, International marketing, Branding, International developpement strategy, Emarketing and CRM, Expérience management etc.

LEARNT SKILLS

Be able to:

  • Analyze the market trends
  • Analyze customer behavior in luxury market
  • Make an operational marketing action plan following a general strategy
  • Establish and drive a communication plan
  • Evaluate campaign results and make it evolve

 

LANGUAGE

  • English

 

ENROLMENT REQUIREMENT

Selection on school files and interview

Preferred: a first working or volunteer experience

Knowledges in economy and finance, interest in international

Foreign student: French or English level B1 minimum

MBA1 :

  • Graduate or Master degree (Bac +3, 4, 5 or equivalent) in Management or other Social and Human sciences (Law, Economy, Sociology, Languages…)

MBA2 :

  • Master degree (Bac +4, 5 or equivalent) in Management or other Social and Human sciences (Law, Economy, Sociology, Languages…)

KEY FEATURES

  • Classes are mainly taught by professional in activity
  • Diversity of nationality
  • 4 Days class and 3 days Week-end
  • Professional visits of company
  • Professional conferences
  • 5-6 months internship (or cdd)

PROFESSION/OCCUPATION

  • Product manager
  • Commercial manager in Luxury and/or Tourism
  • Revenue Manager
  • Store / Hotel Manager
  • International business developer
  • Customer Chief Officer
  • Marketing manager

 

BRANCH OF ACTIVITY

  • Luxury branch: Jewelries, spirits, leather goods etc.
  • Hotel
  • Transportation
  • Events agency
  • OTA, Travel agency, Concierge

 

THEY RECRUIT

Accor, IHG, Marriot, Costa croisières, Airbnb, VoyagePrive, Club Med, RelaisChateaux, Terrake, Fragonard, LVMH, DFS, L’Oréal, Kering, Estée Lauder, Michelin, Jet Prive, Barnes,

 

FEES (Out of application and management fee) :

  • MBA1 3500€
  • MBA2 3900€/4200€