By Gregory Mercier on April 15, 2019
On March 29, ILCI had the honor of welcoming Mrs. Yvette Moretti. She gave an intoxicating lecture on perfume for our MBA Luxe students, future managers in the field.
14:05, Friday, March 29, 2019 at 4 rue de Veronese, in the premises of the ILCI Business School, Mrs. Moretti closes the door of Room 2. Yvette Moretti is a demanding woman with others as she is with herself. The conference begins. Quickly, she opens the book of her life, her temper, her strong choices and her rich career in the field of luxury and perfumes in particular. A career that began forty years ago with a technical sales position for a brand at the time little known: Weil perfumes. The beginnings are convincing. First sales, first successes, without marketing or advertising.
Self-taught and intuitive, Yvette Moretti instantly understands the importance of customer relations: “You must always listen to consumers and be able to analyze their attitudes, their body language”. So much thanks to the excellent results, it stands out quickly from others. And especially since it innovates by proposing a new classification of perfumes that it calls “taste classification”.
The sensory experience at the heart of the customer relationship
This classification is the fruit of the know-how. She created it to better meet the expectations of customers. These are always at the center of her attention. The discovery of a perfume is a sensory, emotional experience that must be accompanied. So, each of her words and her gesture are thought out, harmonized. Madame Moretti invites us into her imaginary world. At this moment, the second phase of the conference begins – Experience!
Each in turn, she shows us how a perfume consultation takes place. To carry it out, there are codes to respect! Then, she explains how to choose the different flavors during the test, taking into account the tastes, needs of the clients. Then, it is the magic of the meeting and the dialogue that accompanies it to do the rest. She tells us about the relationship to childhood, the strength of smells and the indelible memories they leave in us. The minutes scroll and, nobody looks at his phone, rare!
For four hours, Mrs. Moretti showed us her rigor and professionalism, insisting on these virtues that are at the base of any success. She enchanted us, captivated. At 6 pm, the applause of the students comes to conclude the session, no one wants to leave the room 2. The magic appears again.
Thank you Mrs Moretti and see you next year.
V.A.E at ILCI
The V.A.E (Validation of Acquired Experience) allows to validate all, or at least part of a degree while taking advantage of his career. It is about giving more recognition to the skills and knowledge acquired during his professional experience through the acquisition of a recognized diploma. Without necessarily attending school, a person whose qualifications meet the required expectations can apply for a diploma. VAE is possible for several sectors including commerce. There is no age, status or level of training requirement. Nevertheless, one must have worked at least three years in the sector in connection with the diploma in order to be able to demand this certification.
This VAE has many advantages, a person wishing to move towards VAE does not have to follow the initial training, a special training will be delivered to him. In addition, going through the VAE also allows to fill a better position, to evolve professionally within his company. Thus, the obtaining of a diploma brings an awareness of the course carried out, and a better confidence in oneself. In addition, doing VAE helps the candidate in the job market. It is a lever for all those who have not had the chance to graduate.
A multitude of choices is available to you if you want to validate your VAE. At ILCI, we highlight MBA degrees (RNCP level1). The sectors that you will be able to evolve and according to the chosen specialization are the following:
- Audit & Consulting
Our school is one of the best ways for you to access this VAE. Our school has the opportunity to give you your diploma after checking your skills. It will be necessary to prepare a file together. In the case where some business skills are not acquired, we will offer you catch-up sessions. At the end, the candidate is called for an individual interview with a jury that determines whether the Validation of Acquired Experience is granted.
Come to join us! Evolve in your company, change better jobs or start entrepreneurship!
Interviewed by Grégory Mercier
Jérémie M’Boussa is a student in MBA2 entrepreneurship. He joined ILCI in January 2019 as part of a spring session. Jérémie accepted to answer our questions about his career and his personal and professional project.
Who are you Jeremiah?
The simplicity of the question implies the obviousness of the answer … I would say that I am a human being with the physiognomy that goes with (laughs). My name is Jérémie Arnaud M’Boussa. I was born in 1994 in Congo, I grew up there and did all my secondary studies before leaving to pursue my higher studies in Senegal in 2014. There, I obtained my master in Law of maritime activities in 2018.
Why continue your studies and why choose France to do it?
I came to France to pursue my studies in entrepreneurship, and thus add a new rope to the arc of my training, but also to realize two artistic projects that had been particularly in my heart for a long time. First, to become a writer and see one day my published poems – knowing that France is the flagship of the publishing industry – then able to broadcast my Slam that I practice for about 5 years.
But why choose entrepreneurship training?
I chose this training because the ability to undertake is a necessity in the Congo, where most people work for the state, but also to think of creating jobs later, by setting up their own business. So, to do this, I need to learn the inner working framework of every business sector in order to create one in the future.
What do you like most about your training?
What I like about my training is the different courses offered by the faculty including: ethics and corporate governance, business English, marketing, commercial prospecting missions and many others through which I keep learning. I must also say that the opportunities of this training are interesting. At the end of it, you may be able to start your own business but also to recover a company in difficulty.
And school ?
What I like in school is the good conditions of studying there. There is a friendly atmosphere between the students, the faculty and administration of the institution. Besides, what I like is the “melting pot” that we find there. Indeed, students of different origins, nationalities, languages and cultures live side by side. This mix is a plus because we can learn from other cultures and establish the basis of a friendship that tomorrow will likely become a network of professionals internationally.
At the moment, what is your professional project Jérémie?
My professional project is to be able to get my MBA in entrepreneurship at ILCI to pursue a career in marine insurance (while continuing my path in the field of writing). Later, when I have enough experience and contacts in the marine insurance sector, I could set up my own company in Congo thanks to the skills acquired at the end of my MBA.
And where are you publishing your artistic project?
I plan to do self-publishing and all the communication that goes with it, pending the return of the publishing houses. As Youssoupha would say: “Waiting is not wasting, it is acting in the meantime!” I am open to any help from students or teachers to complete this project.
Thank you Jérémie for this interview. We will continue to be at your side to help you make choices and lead all your projects …
For those interested, you will find here the book of Jeremiah: